I design products, but my real job is making the right decisions early…

I work across product strategy, UX, and systems, usually where business, users, and constraints collide.

Case Studies

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Invygo website revamp

Featured

Website

Invygo website revamp

Featured

Website

Optimizing time management for dealers by 50%

UI.UX

Case study

Optimizing time management for dealers by 50%

UI.UX

Case study

Increase Adoption of In-App Purchases Beyond S2P

UI.UX

Case Study

Increase Adoption of In-App Purchases Beyond S2P

UI.UX

Case Study

Solar Design System: Achieving 85% Adoption at Absa Bank

WIP

Design system

Solar Design System: Achieving 85% Adoption at Absa Bank

WIP

Design system

Bayzat's Navigation Redesign: An Ongoing Design System Implementation

UI.UX

Design System

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EXPERIENCE

Lead Product designer at Bash 🇿🇦

July 2025 - Present

Lead Product designer at Invygo 🇦🇪

July 2023 - April 2025

Lead Product designer Design Systems at Bayzat 🇦🇪

Jan 2022 - June 2023

Lead Product designer Design Systems at Absa 🇿🇦

April 2017 - December 2021

Senior Product designer at Derivco 🇿🇦

February 2020 - February 2023

View my CV

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Let’s create your next big idea.

Schedule a call

Let’s create your next big idea.

Schedule a call